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On organizing, measuring and optimizing your content
Long have ScribbleLive clients had the capability to categorize their content—but how many of you are utilizing the full power of this feature? In any piece of content, you have the ability to set a...
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The Right Way to Measure Share of Voice on Social Media
Originally posted on LinkedIn Pulse by Rob Clark Share of voice is not a very good metric for public relations. In my professional opinion, the metric is useless. Share of voice as a marketing metric...
View ArticleThe Top 5 marketing MBA progams: Their take on content marketing
Content marketing is a hot trend in the business world these days, as companies strive for ways to differentiate themselves in a hyper-competitive world economy. The post The Top 5 marketing MBA...
View ArticleSports: How leaders of digital media engage fans
Sports media pros are constantly searching for new and unique ways to keep fans and readers engaged throughout the year. In such a crowded, competitive space, even the largest sports organizations...
View ArticleHow Funny or Die Landed the Obama Interview (and Why It Matters to Brands and...
The president’s appearance on ‘Between Two Ferns’ is the kind of thing some might be tempted to dismiss as just another viral phenomenon. Instead, the story behind it offers very valuable lessons about...
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Sochi 2014 Winter Olympics: A real-time experience that lasts
There’s no experience quite like watching a major sporting event live. Unfortunately, this isn’t always an option for fans–case and point, the Sochi Olympics. Luckily, ScribbleLive was there to offer a...
View ArticleScribble Chat roundup: Social TV and second-screen experiences
Traditional broadcasters are embracing digital tools to give their audience a more immersive, interactive television viewing experience, now more than ever before. According to a Nielsen study released...
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What happens when real-time content meets art (and marketing)
ScribbleLive as a medium in art. That’s right – and what’s more it can be a great way of combining the performance to create a guerrilla marketing operation. The scene Picture this: a newly-opened...
View ArticleHip Genius Takes ScribbleLive for a Spin
Hip Genius took ScribbleLive for a spin recently and wrote a great blog post recapping their experience with our platform. The crew at Hip Genius is known for “sparking conversations and igniting the...
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Tackling Animated GIFs
This is a GIF… A particularly awesome one. What are GIFs? If you have spent any time on the internet, chances are you’ve seen a GIF. GIFs (pronounced “Jifs” or “G-ifs”) are generally what people call...
View ArticleScribble Chat roundup: Covering awards shows
To commemorate awards season, we invited three experienced arts reporters to Tuesday’s Scribble Chat, where we discussed covering awards shows in real time. Barry Hertz of Maclean’s, Christopher March...
View ArticleUpworthy Ditches Vanity Metrics, Tracks Engagement Instead
Earlier this week, Upworthy announced that it will be using a new metric to track what content people care about: attention minutes. The viral media site describes attention minutes as “a fine-grained,...
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Scribble Tips: Using Multimedia
Photos, videos and GIFs are powerful tools that are easy to use and can make your content more compelling, but only if used properly. Poor-quality images can damage a company’s brand and decrease the...
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